IMG International Management Group (US)

IMG is the company which, as Mark McCormack's International Management Group, pioneered the concept of commercial sports sponsorship back in the 1960s, and it remains the clear leader in the field of sports marketing. Although it is involved in a wide variety of different pursuits its two principal areas are golf and tennis, and it has used that base to expand into other forms of celebrity management, not least in the fashion industry. The agency is also now the world leader in fashion model representation and event management. More recently, IMG has diversified extensively into television production, and it now owns several sports, documentary and entertainment production companies in the US and Europe. Click here for an Adbrands Profile of IMG (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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IMG website

IMG Academies	Darlow Smithson
IMG Models	Tiger Aspect

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