Initiative (US)
Initiative is one of
Interpublic's
two media services operations (alongside Universal
McCann). Formed in 1999 from the merger of Western
International and Initiative Media, it has traditionally been aligned with the
Lowe and FCB agency networks. However performance has been undermined by a series
of major account losses since 2001. Initiative was
ranked by RECMA as the #10 media specialist worldwide
in 2006 with billings of $13.3bn. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Clients: Which clients does Initiative handle? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information
Competitors: See the Leading Media Agency Brands worldwide
Subscribers may access the following website links:
Initiative website
|
Wahlstrom
Group |
CICM |
|
Wahlstrom
Interactive |
International Poster Management |
|
Newspaper Services of America |
ID Media |
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