The Interpublic Group of Companies (US)

Interpublic is one of the world's three big marketing organisations, alongside Omnicom and WPP, but it has struggled since the early 2000s with a series of challenges in different parts of its portfolio, not all of which are yet fully resolved. In a bid to grow its portfolio, the group launched a string of expensive acquisitions in 1999 and 2000, the most significant of which was the capture of FCB Worldwide and its associated satellite agencies around the globe. That acquisition proved quite a mouthful, and over the next few years Interpublic was plagued by problems, including a disastrous investment in UK motor-racing and a series of internal accounting errors which led to more than one restatement of the group's financial results. It was also forced to fight fires within core creative agencies Lowe and McCann Erickson, as well as the Universal McCann and Initiative media networks. A shake-up of senior management in early 2003 failed to put an end to these problems, which dragged on through 2004 and most of 2005. There was a further restructuring in 2006 which led to the merger of FCB with integrated network Draft to form Draft FCB. Interpublic was the #3 ad organisation worldwide in 2007 with revenues of $6.6bn. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here.

Competitors: See ranking of Leading Advertising Groups Worldwide

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Interpublic website

McCann WorldGroup	Deutsch
Draft FCB Group	Stein Rogan + Partners
Lowe Worldwide	Universal McCann
Initiative Media	Magna Global
Weber Shandwick	Jack Morton Worldwide
Golin/Harris	Tierney Communications
Carmichael Lynch	Dailey & Associates
Octagon	Howard, Merrell & Partners
Hill Holliday	R/GA
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