The Kantar Group TNS

The Kantar Group is the umbrella name for an extensive worldwide network of specialist information, research and consultancy agencies owned by marketing giant WPP. In 2008, the group issued a series of offers to acquire larger rival Taylor Nelson Sofres. These were repeatedly spurned by the research company, but Sir Martin Sorrell made it clear that this was a battle he intended to win. After a prolonged siege, WPP eventually won over TNS shareholders in October 2008. Click here for an Adbrands Snapshot of The Kantar Group (subscribers only). Adbrands Snapshots provide a summary analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and identify key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Kantar Group website

Research International	Fusion5
Millward Brown	Mattson Jack
Kantar Media Research	Ziment Group
TNS	LightSpeed
Added Value	The Futures Company
Management Ventures	Glendinning
BMRB International	Center Partners
IBOPE Media Information	Dynamic Logic

WPP

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