Eastman Kodak (US)

Kodak is almost certainly the best-known name in the photographic industry, but the company has struggled with the changing nature of the business. In its core sector of photographic film, market share has been chopped away by Japanese rival Fuji Film, now the #1 supplier in the US. Digital imaging dispensed with film altogether, and introduced new competitors such as electronics giant Sony and even mobile handset manufacturers led by Nokia. Kodak finally began to regain its edge during 2004 after a long and painful restructuring, but it remains an uphill battle. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Consumer Electronics Sector index for other companies

The Adbrands Company Profile of Eastman Kodak summarises the company's history and current operations and contains the following links:

Kodak website

Kodak Films	Print@Kodak
Kodak Cameras	You've Got Pictures
Kodak Health Imaging	Kodak EasyShare
Kodak Commercial Imaging	Cinesite

Kodak worldwide

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