The Kroger Company (US)

The Kroger Company remains America's biggest supermarket group, although it was displaced as the country's leading food retailer in 2002 by Wal-Mart. In fact the Kroger retail brand accounts for only a small proportion of revenues. Instead the group is the umbrella for a substantial portfolio of more than 3,660 outlets operating under almost 25 different banners, including Fred Meyer, Ralphs, Dillons, Smith's, King Soopers and Fry's. In an attempt to meet Wal-Mart halfway, Kroger has boosted its range of non-food products in what it calls multi-department stores. After a difficult period in 2003 and 2004 as a result of labour disputes, Kroger appeared to have regained its momentum by 2006. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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The Kroger Company website

Ralphs	Dillons
Smith's	King Soopers
Fry's	QFC Quality Food Centers
City Market	Hilander
Owen's	Cala Foods / Bell Markets
Food 4 Less	Pay Less Super Markets
Fred Meyer	Baker's
Littman Jewelers	Gerbes
Barclay Jewelers	Foods Co

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