Lord & Thomas

Lord & Thomas was the forerunner to what later became Foote Cone & Belding, and was subsequently absorbed into Draftfcb in 2006. In its heyday between 1910 and 1930, it was the world's biggest and most influential advertising agency. Although his name never appeared above the door, its creator was Albert Lasker, a tireless taskmaster and one of the advertising industry's greatest pioneers during the first half of the 20th century. With the assistance of Claude Hopkins, one of the first great professional copywriters, Lasker transformed brands such as Kleenex, Kotex, Pepsodent and Lucky Strike into household names. In the process, he established himself as the industry's first tycoon, accumulating a considerable personal fortune. In 1942, however, almost on a whim, Lasker decided to withdraw altogether from advertising, and sold the business for a nominal sum to three of his most senior managers. His only condition was that they change the name, resulting in the elimination of Lord & Thomas and the creation in its place of Foote Cone & Belding. (See Foote Cone & Belding profile for the period from 1943). Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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