L'Oreal USA

Although it is now one of L'Oreal's biggest global businesses, the company's US subsidiary has developed comparatively recently, the product of rapid and aggressive expansion since the 1980s under group CEO Lindsay Owen-Jones. Only part of that expansion has been through acquisition. Most purchases have been in the niche or professional sector, with the notable exception of Maybelline New York, the market-leading cosmetics business acquired in 1996. Click here for an Adbrands Profile of L'Oreal USA (subscribers only). Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets. See also main L'Oreal profile.

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L'Oreal USA website

Maybelline New York	Kiehl's
Soft Sheen-Carson	Skinceuticals
Matrix	BioMedic
L'Oreal Paris	Redken

L'Oreal

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