MFP New York (US)

New York agency Margeotes Fertitta Powell underwent a steady winding down during the mid-2000s. Ten years earlier, the shop enjoyed a reputation for creativity and high quality art direction and also ran a clutch of separate direct marketing, interactive and PR satellite shops. In 1999, it became one of the first US outposts for expanding Canadian media and marketing group MDC Partners. Despite a relaunch under the new name MFP New York, the agency struggled to maintain its client roster following the departure of founder George Fertitta in 2006. Its remaining clients and some staff were eventually merged into MDC stablemate Kirshenbaum Bond in 2007. Click here to find out more; or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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MDC Partners

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