Mars Inc (US)

Owned and controlled by the Mars family, this US packaged foods giant is one of the world's biggest private companies, with annual sales estimated at $20bn. In addition to its globe-spanning confectionery brands Snickers and M&Ms, the company is also one of the most important worldwide manufacturers of petfood, through its KalKan, Sheba, Pedigree and Whiskas brands, and manufactures easy-cook rice and rice-based meals under the Uncle Ben's umbrella. It loses out to Hershey, however, as America's leading chocolate marketer, although Mars has a wider global spread and M&M's are the world's #1 confectionery brand. Advertising Age estimated global measured advertising expenditure of $894m in 2006, making Mars the world's #30 advertiser. In April 2008, Mars announced plans to acquire gum and mint giant Wrigley in a substantial $23bn deal. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands coverage of Mars Inc is spread across several pages. See also the local market page for Mars (Masterfoods UK) and the brand snapshot page for Snickers. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Advertising: Which agencies handle advertising for Mars / Masterfoods? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: See also Food, Confectionery and Petcare Sector indexes for other companies

The Adbrands Company Profile of Mars summarises the company's history and current operations and also contains the following website links:

Mars Inc website

Skittles	Uncle Ben's
Snickers	KalKan
Twix	Ethel M
M&M's	Mars Electronics International
Seeds of Change	Café Flavia
Sheba	Whiskas
Lockets	Celebrations
Klix	Four Square
3Musketeers	Dolmio
Starburst	MilkyWay
Mars Bar	Seramis
Top Stuff Toppings	Combos
Aquarian	Mondo
Dove	Cesar
Mars chocolate drink	Kit E Kat
Galaxy chocolate drink	Ebly
The Positive Food Company	Pedigree
Royal Canin	Nutro Products

Mars / Masterfoods UK	Whiskas (UK)
M&Ms Brazil	Waltham Word of Petcare (UK).
M&Ms Denmark	MilkyWay Germany
M&Ms France	Mars Bar (France)
M&Ms Germany	Whiskas Hong Kong
M&Ms Switzerland	Whiskas Switzerland
Whiskas (Germany)	Masterfoods Australia
Masterfoods Netherlands	Masterfoods Finland

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