
Mars Inc (US)



Owned and controlled by the
Mars family, this US packaged foods giant is one of the world's biggest private companies, with annual sales
estimated at $20bn. In addition to its globe-spanning confectionery brands
Snickers and
M&Ms, the company is also one of the most important worldwide
manufacturers of petfood, through
its KalKan, Sheba, Pedigree and
Whiskas brands, and manufactures easy-cook rice and rice-based meals under the Uncle
Ben's umbrella. It loses out to Hershey, however, as America's leading chocolate marketer,
although Mars has a wider global spread and M&M's are the world's #1 confectionery
brand. Advertising Age estimated global measured advertising expenditure of
$894m in 2006, making Mars the world's #30 advertiser. In April 2008, Mars
announced plans to acquire gum and mint giant Wrigley
in a substantial $23bn deal.
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Adbrands coverage of Mars Inc is spread across several pages. See also the
local market page for Mars (Masterfoods
UK) and the brand snapshot page for Snickers.
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Competitors: See also Food,
Confectionery and Petcare
Sector indexes for other companies


The Adbrands Company Profile of Mars summarises the company's history and current operations and
also contains the following website links:
Mars
Inc website

Skittles |
Uncle Ben's |
Snickers |
KalKan |
Twix |
Ethel M |
M&M's |
Mars Electronics International |
Seeds of Change |
Café Flavia |
Sheba |
Whiskas |
Lockets |
Celebrations |
Klix |
Four Square |
3Musketeers |
Dolmio |
Starburst |
MilkyWay |
Mars Bar |
Seramis |
Top Stuff Toppings |
Combos |
Aquarian |
Mondo |
Dove |
Cesar |
Mars chocolate drink |
Kit E Kat |
Galaxy chocolate drink |
Ebly |
The Positive Food Company |
Pedigree |
Royal Canin |
Nutro Products |

Mars / Masterfoods UK |
Whiskas (UK) |
M&Ms Brazil |
Waltham
Word of Petcare (UK). |
M&Ms Denmark |
MilkyWay Germany |
M&Ms France |
Mars Bar (France) |
M&Ms Germany |
Whiskas Hong Kong |
M&Ms Switzerland |
Whiskas Switzerland |
Whiskas
(Germany) |
Masterfoods Australia |
Masterfoods Netherlands |
Masterfoods Finland |
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