McCann Erickson (US)

McCann Erickson is the biggest worldwide agency network by global footprint. Although the main agency specialises in traditional advertising, it also offers a broad range of other marketing services under the banner of the McCann Worldgroup, which coordinates input from several other Interpublic-owned agencies including Momentum Worldwide, Futurebrand and Weber Shandwick. A dynamic force during the 1990s, McCann stumbled badly at the beginning of the following decade, distracted by accounting irregularities and management problems. The loss of the prestigious Coke Classic account in several important markets was a severe blow. Since then, however, McCann has recovered its composure and has steadily re-strengthened its client portfolio. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see ranking of Leading Agency Brands Worldwide

Subscribers may access the following website links: mcann mcanns mccan ericson mccanns erikson maccann

McCann Erickson website

Universal McCann	Casanova Pendrill
MRM Partners Worldwide	Weber Shandwick
Momentum Worldwide	McCann Healthcare
Accent Marketing	Futurebrand

Aligned Agencies

Avrett Free & Ginsberg	NAS
Campbell Mithun	The Martin Agency
Gotham Inc	Fitzgerald & Co
TM	The Botsford Group

McCann Erickson UK & Ireland	McCann Erickson Australia
McCann Erickson Japan	McCann Erickson Portugal
McCann Erickson Russia (ADV Group)	McCann Erickson Czech Republic
McCann Erickson Germany	MacLaren McCann Canada
McCann Erickson San Francisco	McCann Erickson Netherlands
McCann Erickson Los Angeles & Detroit	McCann Erickson Brazil
McCann Erickson Belgium	McCann Erickson Croatia
McCann Erickson Finland	McCann Erickson Nordic
McCann Erickson Austria	McCann Erickson Budapest
McCann Erickson Switzerland	McCann Erickson Philippines
Promoseven Holdings (Saudi Arabia)