MediaCom (US)

MediaCom is the media services division of Grey Global Group, now a unit within WPP. It is one of the widest-ranging global media shops, with offices in 80 countries, although it is strongest in just a few major markets, especially Germany and the UK. It was the #7 media specialist worldwide in 2006 with billings of $21.7bn (according to Recma). Despite its position as the smallest of the three main media networks now under WPP's control, MediaCom is expected to remain independent of MindShare and Mediaedge: CIA, although it benefits from the group's pooled buying power. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of MediaCom summarises the agency's history and current operations, and includes the following links:

MediaCom website

Grey Global Group

MediaCom Austria	MediaCom Germany
MediaCom Denmark	MediaCom USA
MediaCom Finland	MediaCom Turkey
MediaCom France	MediaCom UK
MediaCompete South Africa	Equmedia (Spain)
MediaCom Sweden

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