Motorola (US)

Motorola is America's leading manufacturer of electronics communications products. Long established as a pioneer in radio communications, the company was also a leading light in the development of cellular phone systems in the 1980s. During the following decade, however, Motorola saw its lead in this high-profile sector whittled away as it failed to make a smooth upgrade from analogue to digital technology. Instead, its much-vaunted Iridium satellite communications system turned out to be an expensive and embarrassing flop. A change of direction (and management) began to deliver results from 2004, especially after a move towards more stylish handset designs, but there was a new slump again in 2007. Once the global leader in mobile phones with a 50% market share, the company has now slipped into the #3 place worldwide. The group has announced plans to split into two separate companies in early 2009, one of which will focus exclusively on handsets and the other on network systems and set-top boxes. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: See Consumer Electronics index for other companies.

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Motorola website

Motorola worldwide

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