MTV: Brand Profile

Now celebrating its 27th anniversary, MTV is the world's most widely distributed television network, reaching 520m households in more than 160 countries around the globe. The channel's achievements are considerable. It completely transformed the nature of popular music during the 1980s and 1990s, arguably even more influential on that medium than the introduction of the compact disc. It is also one of only a handful of media properties of recent years which has transcended its format to become something close to a lifestyle brand. According to consultancy Interbrand, it is also the world's most valuable individual media brand. Yet MTV began as simply a cheap way of filling a dead slot in a regional US cable system. How did it manage to come so far? Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands.net brand profile of MTV summarises the brand's history and current operations. Subscribers may access the following website links:

MTV website

MTV Brazil	MTV Italy
MTV Europe	MTV Japan
MTV China	MTV Korea
MTV France	MTV Latin America
MTV Spain	MTV UK
MTV Taiwan/Hong Kong	MTV2 Europe
MTV Germany	MTV Nordic
MTV India	MTV South East Asia

Viacom

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