NBC Universal (US)

NBC Universal is the name for the business created by the merger of the NBC television network with the Universal Studios movie and theme park business. The company is a division of industrial giant General Electric. NBC is probably America's most celebrated television network. Traditionally the #1 or #2 network by ratings as a result of hit shows such as Friends, ER and The West Wing, NBC has nevertheless had considerable difficulty since 2005 finding new series to replace those long-running audience favourites. In theory, the merger in 2004 with Universal couldn't have come at a better time, but synergies have been comparatively slow to materialise, and Universal is wrestling with issues of its own. NBC Universal also controls a number of regional and cable stations including new acquisitions Telemundo and Bravo. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Media Index for other companies

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NBC website

NBC Television Network	Arts & Entertainment
Universal Studios	History Channel
Telemundo	Oxygen
USA Network	Mun2
CNBC	MSNBC
Sci-Fi Channel	Bravo
iVillage	Telemundo Internacional

General Electric

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