Neutrogena: Brand Profile

Neutrogena is one of the biggest brands in the personal care portfolio of Johnson & Johnson. It is now available in a wide variety of products, ranging from cleansers and moisturizers to haircare products, cosmetics and anti-aging creams. Customers outside the US may be most familiar with Neutrogena's "Norwegian Formula" hand and body moisturizing products, but in fact this is a well-established American business which started as a maker of mild glycerine soaps before diversifying into haircare products in 1980. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care Sector for other companies. The personal care segment is highly competitive, and Neutrogena's main rivals are P&G's Olay, Beiersdorf's Nivea and Unilever's Dove, as well as L'Oreal's Plenitude in the anti-aging segment.

Subscribers may access the following website links:

Neutrogena website

Johnson & Johnson

Neutrogena (Germany)

Neutrogena (Korea)

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