NW Ayer & Partners (US)

Already a shadow of its former self, NW Ayer & Partners finally faded away in Spring 2002, merged into Kaplan Thaler Group. Until that point Ayer was America's oldest agency, and it was once one of the world's biggest advertising companies. But the business had been under intense pressure since the mid-1980s, suffering a seemingly endless series of client losses and management upheavals. Two of the agency's last remaining major accounts defected in 1999 and 2000, when Procter & Gamble and General Motors both moved their business elsewhere. Click here to find out more (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Advertising Agencies Index for other companies

Click HERE to subscribe to Adbrands.net and access the profile and website links