Octagon Worldwide
Octagon is one of the
world's leading
sports and entertainment marketing agencies, with offices in 18 countries. Owned by Interpublic, the
company has now recovered from a disastrous venture into the motorsports sector
at the end of the 1990s which
cast an undeservedly negative spotlight on the business as a whole. Interpublic
dismantled that side of the company (at some considerable additional cost) and
the remainder of the Octagon group is working hard to put the whole unfortunate
experience behind it. The group handles all aspects of sports and entertainment
marketing. Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Competitors: Octagon's main competitor is International Management Group (IMG), still the world's leading sports marketing agency. See Marketing Services Agencies index for other companies.
The Adbrands Company Profile of Octagon summarises the company's history and current operations. Subscribers may access the following website links:
Octagon
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