PepsiCo (US)
If PepsiCo
has a chip on its shoulder about always being second in the cola market to
Coke, at least the company puts it to
good use. The biggest slice of PepsiCo's business comes from Frito-Lay, the world's leading
manufacturer of potato chips, with brands including Lay's, Fritos, Doritos, Walkers Crisps
and
Ruffles. The group has also been far quicker than its rival to
exploit the fast-growing non-carbonated market. Smart acquisitions such as
Tropicana juice and sports drink Gatorade, as well as a strong presence in
bottled water, have made PepsiCo the biggest non-alcoholic beverage company in North
America, well ahead of Coca-Cola. Advertising Age estimated global measured advertising expenditure of
$1.5bn in 2006, making PepsiCo the world's #20 advertiser. Click
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markets. Adbrands coverage of PepsiCo is spread across several pages. See
also separate pages for
Pepsi-Cola, Frito-Lay
and Walkers, as well as the Lipton
brand.
Advertising: Which agencies handle advertising for PepsiCo? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see also Food Sector and Non-Alcoholic Beverages Sector indexes for other companies
Subscribers may access the following website links:
PepsiCo
website
|
Pepsi-Cola |
Golden
Grain Pasta |
|
Frito-Lay |
FruitWorks |
|
Walkers Crisps |
Near
East |
|
Aquafina |
Gatorade |
|
SoBe beverages |
Dole Juice |
|
Lipton Brisk |
Tropicana Juice |
|
Mountain Dew |
Quaker
Oats |
|
Mug |
Quaker
Grits |
|
Quaker
Oatmeal |
Cap'n
Crunch |
|
Mirinda |
Toddy |
|
Life |
Propel Fitness |
|
Code Red |
Aunt Jemina |
|
7-Up
Argentina |
Tropicana India |
| Gatorade
China |
Quaker
Foods Brazil |
|
Pepsico India |
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