Polo Ralph Lauren (US)

Ralph Lauren is the world's most successful fashion designer, selling clothing and luxury goods worth around $10.6bn in 2006. That's more than twice as much as his closest rival, Giorgio Armani. Not bad for a working-class kid from the Bronx who started out designing ties. The secret of his success has been careful control of the Ralph Lauren and Polo trademarks, but above all an unrivalled understanding of the multiple strands that make up classic American style. His skill at blending these to design an all-embracing lifestyle has made him an eternal hero for his main market, Americans themselves, especially upwardly mobile, white ones aspiring to WASP status. In fact, Lauren's biggest challenge by far is to broaden his audience, especially in Europe and Asia, where there is still a preference for homegrown designers. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Clothing & Fashion Accessories for other companies

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Polo Ralph Lauren website

Ralph Lauren Collection	Polo Jeans Co.
Club Monaco	RLGirl
Polo Ralph Lauren Fragrances	Ralph Lauren Home

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