Publicis in the US (USA)

Publicis Worldwide has steadily built its presence in the US market through a series of acquisitions. Until recently, the brand operated as two separate units: the main Publicis USA business and standalone agency Publicis & Hal Riney in San Francisco. These were effectively consolidated under a single management team in 2008. The agency operates its own roster of integrated and specialist marketing satellites of which the most significant is now digital and direct arm Publicis Modem & Dialog. Separately, the parent Publicis Group also owns the Leo Burnett and Saatchi & Saatchi agency brands, each with their own cluster of subsidiary units. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see here for ranking of Leading US Agencies

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Publicis & Hal Riney	Bromley Communications
Publicis in New York	Publicis Modem & Dialog
Publicis in Mid America	Publicis in the West

Publicis Worldwide

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