Rapp

Rapp - known as Rapp Collins until a rebranding in 2008 - is one of the world's largest direct marketing agencies, formed from an amalgam of businesses which came together in the 1986 merger of BBDO, DDB and Needham Harper to form Omnicom. Original founders Stan Rapp and Tom Collins are generally credited with creating the format of what we now understand as direct marketing. The agency is a specialist in direct marketing and customer management, but also offers a variety of other below-the-line services. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Subscribers may access the following website links:

Rapp website

Critical Mass

Optima Direct

Omnicom

Rapp Collins (Japan)	WWAV Rapp Collins (UK)
Rapp Collins (Estonia)	Rapp Collins Netherlands
Rapp Collins (Latvia)	Rapp Collins New Zealand
Rapp Collins (Italy)	Rapp Collins Australia
Rapp Collins Argentina	Rapp Collins Denmark
Rapp Collins Brazil	Rapp Collins Hungary

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