Revlon (US)

Revlon is one of the world's best-known cosmetics companies, operating primarily in the upper mass-market segment. The company made its name back in the 1930s and 40s after causing a sensation with the first coloured nail varnish, followed by matching lipsticks. It has remained one of America's foremost cosmetics brands ever since, adding Almay to its portfolio in the 1980s. However it remains under intense competitive pressure from larger multinationals such as L'Oreal and Procter & Gamble. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Personal Care index for other companies

The Adbrands Company Profile of Revlon summarises the company's history and current operations. Subscribers may access the following website links:

Revlon Inc website

Revlon	ColorStay
Almay	Lipglide
Charlie	High Dimension
Revlon Beauty Tools	Mitchum

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