Reynolds American (US)

Reynolds American is the clear #2 in the US tobacco market behind Philip Morris with around 30% share. Brands include Camel, Doral, Kool, Winston and Pall Mall. The company was formed in the summer of 2004 from the merger of the former #2 RJ Reynolds, with rival Brown & Williamson. The latter's former owner British American Tobacco is the new group's biggest shareholder with a 42% stake. During the 1980s, RJ Reynolds was part of RJR Nabisco, a broad-based consumer products conglomerate which made history as the target of what was then the biggest ever takeover deal, worth $30bn. The debt incurred in the process led the group into a steady decline, and to survive it sold off Camel and Salem outside the US to Japan Tobacco. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

Competitors: see Tobacco Sector index for other companies

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Reynolds American website

Camel	Winston
Kool	Salem
RJ Reynolds Tobacco	The Sante Fe Natural Tobacco Company
Doral	Conwood
Eclipse	Pall Mall

British American Tobacco

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