SBI.Enteris (US)

SBI & Co underwent a bewildering series of restructurings between foundation in 1997 and its eventual merger with a competitor in 2006. The business was primarily a information technology consultancy which designed and maintained software-based corporate business processes. For a little over three years between 2001 and 2004 it dabbled heavily in the web design and marketing industry, after rescuing the assets of failed rivals such as Scient, Razorfish and MarchFirst. Then there was a change of strategy in 2004 and the group sold off most of its interactive design business (mostly to aQuantive) to refocus on IT consultancy under the name SBI.Enteris. It was itself acquired by Enterpulse in 2006. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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