Sears Holdings (US)

Once the world's biggest retailer, Sears has seen its market steadily eroded by mass-market discounters such as Wal-Mart and Target. Sears probably suffered more than most other traditional retail groups, especially during the 1990s. But after two decades of inconsistent retail policy, the group had made a substantial recovery by 2004. At the end of that year, Sears launched itself in a new direction by announcing plans to merge with discount retailer Kmart to create a new $50bn-plus giant. The enlarged group is now the #4 "broadline" retailer in the US, with a range of formats including general and discount department stores, discount and speciality stores. Advertising Age estimated global measured advertising expenditure of $887m in 2006, making Sears the world's #31 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Retail Sector index for other companies

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Sears website

Kmart	Orchard Supply
Land's End	Sears Auto Centers
Craftsman	Great Indoors
Kenmore	Sears Card

Sears Canada

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