Starbucks (US)

Starbucks is the world's leading retailer and roaster of specialty coffee. The company has been lampooned in the past for its empire-building ambitions, extending its network with bewildering speed, first throughout the United States and then around the globe. However Starbucks has been astonishingly successful in creating a global brand in record time, while also maintaining - until 2008 at least - an enviable 20%-plus annual increase in revenues. The world's biggest specialty coffee company has also extended its footprint into the ready-to-drink sector with an equally successful bottled Frappuccino in association with Pepsico, as well as a range of premium ice cream products. Yet for all its commercial acumen, Starbucks prefers to think of itself as a lifestyle brand, a home away from home, a personality choice. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

Advertising: Which agencies handle advertising for Starbucks? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.

Competitors: see Restaurant & Bars Sector index for other companies

Subscribers may access the following website links:

Starbucks website

Tazo Tea Company	Seattle's Best
Torrefazione	Hear Music

Click HERE to subscribe to Adbrands.net and access the profile and website links