Subway Restaurants (US)

Subway is the world's biggest sandwich chain, and overtook McDonald's in 2002 as America's biggest fast-food restaurant by number of outlets. Growth has been generated partly by Subway's offer of a healthy alternative to burgers and fries, but also a supremely efficient franchising model organised by parent company Doctor's Associates. The privately owned business now has almost 21,000 shops in the US, all franchised. Currently its international profile lags behind the Golden Arches, but not for long. Since 2002, Subway has opened an average of 2,000 new outlets each year, and the business now covers more than 85 countries. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Advertising Age estimated global measured advertising expenditure of $402m in 2006, making Subway the world's #77 advertiser. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Restaurant Sector for other companies

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Subway website

Subway worldwide

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