Sunny D: Brand Profile

Sunny D is the flagship brand of independent drinks company Sunny Delight Beverages. Previously it was owned by consumer goods giant Procter & Gamble. The product experienced a rollercoaster ride after its UK launch in the late 1990s as "the great taste kids go for". Initially hailed as the most successful new product launch of the decade, sales began to fall after a series of negative press reports about the drink's contents, almost halving over the three years to 2001. P&G relaunched the brand in the UK in early 2002 with a revised formula in a (largely unsuccessful) attempt to halt the slide. The product was also forced to alter its marketing in the US after orange-growers protested over what they claimed was misleading marketing. Sunny D was put up for sale in 2003, and is now owned by investment company JW Childs. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Soft Drinks Sector Index for other brands

The Adbrands Profile of Sunny D summarises the brand's history and current operations. Subscribers may access the following website links:

Sunny D website

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