Tide / Ariel: brand profile
Tide is
the world's biggest selling detergent brand, as well as Procter
& Gamble's #1 brand in its core market,
the US. Although Pampers outsells it
globally, no other brand in the company's portfolio is as important in a
single territory, or has been as significant historically. In fact the
so-called "washing miracle", the world's first synthetic
detergent, has been the main motor for the company's massive expansion
since the brand's launch in 1946, leading its charge into other product
sectors in the US, as well as around the globe. Stablemate Ariel is
the worldwide #2 laundry detergent, and P&G's main brand outside the
US. Click
here to access the Adbrands profile (subscribers only); or subscribe to
Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Advertising: Which agencies handle advertising for Tide? The searchable account assignments database is available to full subscribers to Adbrands.net premium services. Click here for subscription information.
Competitors: see Household Care Sector for other companies and brands.
The Adbrands Profile of Tide and Ariel summarises the brand's history and current operations. Subscribers may access the following website links:
Tide /
Ariel
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