Timex Corporation (US)

Timex may not have the cachet attached to Switzerland's more sophisticated watchmakers, but this privately owned American company, now more than 150 years old, has done more that any other to make the wristwatch an everyday accessory. As a result it is without doubt the world's most widely known manufacturer of timepieces. The company is also a leading manufacturer of licensed timepieces for upscale clients including Guess, Versace and now Valentino. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Clothing & Fashion Accessories Sector index for other companies. Timex's main competitors in the low-cost watch market are Swatch Group of Switzerland, Citizen Watch Co., Seiko and Casio of Japan, US-based Fossil and E Gluck Corp, makers of Armitron watches

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Timex website

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