Tommy Hilfiger Group (US)

Tommy Hilfiger became one of the world's hottest fashion designers during the 1990s, blending the country casual look popularized by Ralph Lauren with a streetwise urban edge. As a result, Tommy carved out a distinctive and lucrative niche for itself, maintaining its momentum with a successful move into womenswear. Since 2000 sales have been under pressure, especially among male buyers, but careful business management has kept Tommy Hilfiger among the upper ranks of the world's fashion businesses, arguably the world's #3 most valuable designer label after Ralph Lauren and Armani. The company acquired Karl Lagerfeld's signature collection in 2004. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Clothing & Fashion Accessories for other companies

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Tommy Hilfiger website

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