Tylenol: Brand Profile (US)



Tylenol
is America's favourite analgesic, and the country's #1 over-the-counter
medicine. It is marketed by McNeil Consumer
Products, the OTC pharmaceutical subsidiary of Johnson
& Johnson. Despite two crisis periods in the 1980s when the
product was deliberately contaminated by an unknown perpetrator with cyanide,
causing several deaths, Tylenol has remained America's best-selling painkiller
for more than 25 years. Click here to access the Adbrands profile (subscribers only); or
subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..
Advertising: Which agencies handle advertising for Tylenol? The searchable account assignments database is available to full
subscribers to Adbrands.net premium services. Click
here for subscription information
Competitors: see Pharmaceutical
Sector index for other companies


The Adbrands Profile of Tylenol summarises the brand's history and current
operations. Subscribers may access the following website links:
Tylenol
website

Tylenol
8 Hour

Johnson
& Johnson

Click HERE to subscribe to Adbrands.net and access the profile and website links
Adbrands.net. All rights reserved © Mind Advertising Ltd 1998-2008
|