Tylenol: Brand Profile (US)


Tylenol is America's favourite analgesic, and the country's #1 over-the-counter medicine. It is marketed by McNeil Consumer Products, the OTC pharmaceutical subsidiary of Johnson & Johnson. Despite two crisis periods in the 1980s when the product was deliberately contaminated by an unknown perpetrator with cyanide, causing several deaths, Tylenol has remained America's best-selling painkiller for more than 25 years. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets..

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Competitors: see Pharmaceutical Sector index for other companies


The Adbrands Profile of Tylenol summarises the brand's history and current operations. Subscribers may access the following website links:

Tylenol website

Tylenol 8 Hour

Johnson & Johnson

Tylenol (China)

Tylenol (Korea)
Tylenol (Japan) Tylenol (Brazil)

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