Unilever (US)

Until recently, Unilever's operations in the US have consisted of several separate businesses, of which the two biggest were its foods and home and personal care units. Gradually, however, the group has streamlined its structure to create a single operating entity, better able to negotiate effectively with retailers. Unilever's US brands include a mixture of global giants such as Dove, Axe and Sunsilk alongside local jewels Promise, Degree, Skippy and Wish-Bone. The most significant changes to the US portfolio in recent years were the disposal of two core businesses. Oral care products including Pepsodent and Mentadent were sold in 2003; the laundry division, including All, Wisk and Snuggle, was divested in 2008. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Unilever USA website

Dove	Caress
Knorr	Sunsilk
Lipton	Q-tips
Bertolli	Good Humor Breyer's
Hellmann's	Wish-Bone
Pond's	Axe
Take Control	Ragu
Slim-Fast	Skippy Peanut Butter
Ben & Jerry's	Country Crock
Wish-Bone	Degree
Suave	Vaseline

Unilever

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