United States Government / The Ad Council

The United States Government is, inevitably, one of the country's biggest advertisers, although its actual expenditure is significantly lower than that of leading commercial companies. In 2007, for example, the US Government was ranked #34 by advertising expenditure, well below the likes of General Motors, Procter & Gamble or McDonalds. In this the US varies from many other countries, for example the UK, where the Government is usually among the top two or three advertisers. However the reason is that much public service advertising in the US is privately funded by independent non-profit associations and foundations or produced and distributed "pro bono" - in other words for no cost or fee - by advertising agencies and media companies. Much of this work is coordinated by The Ad Council. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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United States Government / The Ad Council

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