Viacom (US)

Media giant Viacom slimmed down considerably at the beginning of 2006, spinning off a collection of its broadcast and radio assets into a separate company, now CBS Corporation, and thereby effectively undoing a mammoth merger it engineered in 1999. The remaining business is concentrated around the group's fast-growing cable networks, biggest of which is pioneering music broadcaster MTV, supported by Nickelodeon, Comedy Central and others. The new Viacom also keeps control of movie studio Paramount and its busy home entertainment division. Pre-demerger, Advertising Age estimated global measured advertising expenditure of $735m in 2006, making Viacom the world's #41 advertiser. Click here for the Adbrands Company Profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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The Adbrands Company Profile of Viacom summarises the company's history and current operations and also contains the following website links:

Viacom website

MTV	TV Land
Paramount Pictures	CMT
BET	VH-1
United International Pictures (UIP)	Nickelodeon
Comedy Central	Neopets

National Amusements

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