Wm Wrigley Jr Company (US)

Chewing Gum is big business for the Wrigley family. In the US alone, retail sales of the stuff are worth well over $3bn a year, of which the Wrigley Company has more than 60% share. In other markets, such as Europe, Wrigley's market share is even higher. The company sells its brands, which include Extra, Winterfresh, Doublemint, and Hubba Bubba bubblegum in more than 140 countries around the world. Now facing intense competition from rivals, Wrigley attempted to expand its interests into other confectionery sectors as well, such as breath mints and more traditional sugar confectionery. The results of that strategy were mixed, however, and instead Wrigley agreed in 2008 to be acquired by chocolate giant Mars for a whopping $23bn. Advertising Age estimated global measured advertising expenditure of $494m in 2006, making Wrigley the world's #64 advertiser. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: Wrigley's main competitors in the chewing gum market are Cadbury Schweppes worldwide and Lotte in Asia. Competitors in breath mints and related products include Mars and Perfetti. See Confectionery Sector index for other companies.

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Wrigley Company website

Juicy Fruit	Orbit
Winterfresh	Extra
Airwaves	Hubba Bubba
Everest	Joyco Group
LA Dreyfus	Velamints

Wrigley Sweden	Wrigley Czech Rep.
Wrigley Norway	Wrigley UK

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