Yahoo! (US)

Yahoo! is one of a handful of dotcoms that survived the industry's burnout in 2001 not just intact but bigger and better than ever. It remains one of the world's best-known online brands, with a presence in 20 countries around the world. However, since 2005, performance has gradually declined as the company has struggled to maintain a role as a viable standalone business in a mature digital world. In particular it has lost its role as the foremost player in the search and directory services segment to Google, and its range of news and entertainment services also now compete with multiple, often more nimble challengers. It did not come as a great surprise in early 2008 when Microsoft issued a handsome offer to acquire the business. Showing a daring level of self-confidence, Yahoo's board steadfastly opposed the takeover, while also attempting to assemble an alternative tie-up with other web giants. Microsoft eventually withdrew its bid, and Yahoo must now prove to its shareholders that it was right to spurn the takeover so vehemently. That looks now like an impossible task. Click here to access the Adbrands profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Competitors: see Media Sector for other companies

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Yahoo! website

Yahoo! worldwide

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