Young & Rubicam Brands (US)


Young & Rubicam Brands is the umbrella for a collection of marketing services providers led by advertising agency Y&R and direct marketer Wunderman. It has been a wholly owned subsidiary of WPP since 2000, but continues to operate as a self-contained group. Despite strong performance by some of its individual agencies, Y&R's notional independence has been compromised by patchy overall performance since 2002. An overhaul of management was unable to prevent the loss of a number of major accounts between 2002 and 2005. Advertising Age estimated advertising revenues of $907m in 2007, making Y&R the #10 agency network worldwide. Click here for the Adbrands.net profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major markets.

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Subscribers may access the following website links: youngrubicam rubican

Young & Rubicam website

WPP

Wunderman Burson-Marsteller
Dentsu Young & Rubicam Landor Associates
Mediaedge: CIA SicolaMartin
Kang & Lee Bravo Group
Brand Buzz Banner Corporation
The Partners Sudler & Hennessey

Young & Rubicam (Netherlands) Young & Rubicam (Denmark)
Rainey Kelly Campbell Roalfe/Y&R London (UK) Young & Rubicam (Finland)
George Patterson Y&R Advico Young & Rubicam (Switzerland)
Y&R Advertising France Young & Rubicam (Hungary)

Y&R Advertising San Francisco

Young & Rubicam (Spain)
Y&R Advertising Russia Y&R2.1 Portugal
Y&R Advertising Germany Y&R2.1 Austria
Young & Rubicam Gitam (South Africa) Young & Rubicam Toronto (Canada)
Young & Rubicam (Portugal) Young & Rubicam (Argentina)
Young & Rubicam (Uruguay) Young & Rubicam Czech Republic

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