
Young & Rubicam Brands (US)



Young & Rubicam
Brands is the umbrella for a collection of marketing services providers
led by
advertising agency Y&R and direct marketer Wunderman. It has been a wholly owned subsidiary of WPP
since 2000, but continues to operate as a self-contained group. Despite strong
performance by some of its individual agencies, Y&R's notional independence has been compromised by patchy
overall performance
since 2002. An overhaul of management was unable to prevent the
loss of a number of major accounts between 2002 and 2005. Advertising Age
estimated advertising revenues of $907m in 2007, making Y&R the #10 agency network
worldwide. Click here for the Adbrands.net
profile (subscribers only); or subscribe to Adbrands.net here. Adbrands Company Profiles provide a detailed analysis of the history and current operations of leading advertisers, agencies and brands worldwide, and include a critical summary which identifies key strengths and weaknesses. Adbrands Account Assignments tracks account management for the world's leading brands and companies, including details of which advertising agency handles which accounts in which countries for major
markets.
Clients: Which clients does Y&R handle? The searchable account assignments database is available to full
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rubican
Young
& Rubicam website

WPP


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