Help FAQ

What is Adbrands Account Assignments?
Adbrands Account Assignments is an online database for the advertising and marketing industries. We track account assignments for the world's leading brands and companies. In other words, which advertising agency handles which accounts in which countries. Where available, we also carry quoted recent annual estimated advertising expenditure for particular brands (see below). All information held in the database is sourced from information issued by advertisers and their agencies, and from scouring the weekly and monthly trade press for account moves. 

Click here for a sample search on Chevrolet.

What is "Est Brand Spend"?
This is a rough estimate of the advertising spend for a particular brand or company in a particular year. We generally derive this information from the figures quoted in company releases or press reports regarding account reviews or values. Inevitably these figures can vary widely, and different sources use different criteria to estimate their figures. In some cases we may quote a range, for example $20-40m, based on the high and low quoted by different sources. The figures quoted tend to refer to the total media expenditure for a particular brand, and in most cases the spend is likely to be widely allocated between several agencies. In general these figures should be treated as a rule-of-thumb indication of spend for a particular brand, and not as an exact calculation.

How up-to-date is the service?
We make every effort to ensure that information is up-to-date, revising and adding assignments on a daily basis; however we cannot accept responsibility for any errors or omissions in the database or on the site.

What do "creative" or the other assignments signify?
Click here for a Glossary of terms used.

What happens if you don't list the brand I want?
First, you should check your spelling. We try to take alternative or common incorrect spellings into account but inevitably we can't anticipate some variations from the correct accepted spelling of a particular brand or company. If we don't carry the brand you require, you will be asked if you want us to add the brand to our database. Please take the time to fill out this form as clearly as possible; and don't forget to provide your email address. We will try to add the brand as soon as possible, and will email you to let you know when we have done so.