SABMiller
SABMiller
is one of the world's top three brewers, jostling rivals
Anheuser-Busch and InBev
for the top spot. The group was formed from the merger in 2002 of South African Breweries
with US-based Miller Brewing, and established a major presence in Latin America in 2005 with the acquisition of Grupo Bavaria, the region's
second largest brewer.
SABMiller lacks a single strong global brand, but controls a number of regional
favourites including Castle Lager from South Africa, Pilsner Urquell from the
Czech Republic, Peroni from Italy and Miller Beer from the US. In 2007, the
group agreed to merge its US operations with those of competitor Molson
Coors to create a stronger rival to local giant Anheuser. Advertising
Age estimated global measured advertising expenditure of $321m in 2006,
making SABMiller the world's #85 advertiser. Click here to access the Adbrands profile (subscribers only); or
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Competitors: see Alcoholic Beverages Sector index for other companies
Subscribers may access the following website links:
SABMiller
website
|
Castle
Lager |
Gambrinus |
|
Urquell |
Dreher |
|
Radegast |
Tsogo
Sun |
|
Appletiser |
Miller Lite |
|
Miller Beer |
Mickeys
|
|
Milwaukee's Best
|
Henry Weinhards |
|
Icehouse
|
Grupo Empresarial Bavaria |
|
Birra
Peroni
|
Miller Brands |
|
Kompania
Piwowarska
|
Distell |
|
Leinenkugel Brewing Company
|
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